Kiehl’s Illustration Series

2025 Kiehl’s Illustration & Packaging

This project explores how illustration can operate as a strategic component within a brand system. Across three directions including a commentary poster, a packaging concept, and a social graphic, the work examines how illustration can support communication, enhance product experience, and extend brand storytelling across platforms.

Type

Campaign Design
Packaging Visuals
Illustration

Tools

Adobe Illustrator
Adobe Photoshop
Procreate

Timeline

3 weeks